The Private Programme
Eight weeks. Ten sessions. One to one.
Online, one to one. A small number of places, opened a few times a year.
BOOK YOUR PLACE“Chin up — you don’t need Botox to lift sagging jowls”“Forget expensive treatments — just six weeks of face Pilates tightened my jawline.”Lucia Ferrari · The Daily Telegraph · 21 August 2026
Lucia Ferrari, photographed before and after six weeks. Credit: Andrew Crowley · The Daily Telegraph
Lucia Ferrari, beauty journalist at The Telegraph, trained her facial muscles with me and published her own before and after photographs. By day 10 her cheekbones were lifting. By week six her jawline was defined.
Her words: “addictive when you see results.”
Lucia got that result in six weeks. Six weeks is exactly how long the teaching part of this programme takes. You get two more weeks on top of it, so the technique is not just learned — it is automatic before you are on your own.
This is not a course.
It is my diary.
Ten private sessions with me over eight weeks, built around your face — not a generic routine. I watch how your muscles actually move, find where you are compensating, and correct it before it becomes a habit.
Because every session is one to one, and because every client is eight hours of teaching across the eight weeks, I can only work with a small number of people at any one time. When those places are taken, the programme closes until the next intake.
Most people never learn this properly. They copy exercises from a screen and repeat the same compensation for months, wondering why nothing changes. That is the difference this programme makes.
What’s included
- 10 private sessions with Carme Farré — online, one to one
- 6 × 60 minutes, then 4 × 30 minutes
- Club FaceToned® included for the full eight weeks — the Foundation Program, the tutorials, TMJ & Bruxism, Asymmetry and the advanced classes
- Your programme adapted after every session
- Ongoing 30-minute sessions available afterwards at £75
The 60-minute sessions
Six sessions · one a week · weeks 1 to 6
We start with an assessment — how your face moves now, where it is asymmetric, what is compensating. Then we build connection, and only then strength.
Six full hours is what it takes to learn this properly. You need time to feel the muscle before you can train it, and that is the part almost everyone skips. It is why most people see nothing.
Each session has a focus, but the work builds and repeats. The face is one connected system — nothing is trained in isolation.
Session 1 · Assessment
We look at how your face moves now — where it is asymmetric, what is compensating, what is not firing at all. Then we start the connection work everything else depends on.
Session 2 · Lower face
Lips, chin and the muscles around the mouth. Isolation and control first, then resistance. This is where most compensation hides.
Session 3 · Cheeks and mid-face
Lift and definition through the mid-face. Correct pattern, correct load, nothing else helping out.
Session 4 · Upper face
Eyes, brow and forehead. Fine control here, because the movements are small and easy to do wrong.
Session 5 · Jaw and tension
The masseter and everything around it. Release first, then rebalance. If you clench or grind, this is the session that changes how your jaw feels.
Session 6 · Posture and the whole face
The neck and postural line, then we put the full sequence together. You leave with the routine you will do on your own.
The 30-minute sessions
Four sessions · two a week · weeks 7 and 8
Half an hour is enough now, because you already know how to do it. Twice a week keeps you sharp while it becomes automatic.
All four sessions do the same work: we build your routine. We put the movements together into a sequence that suits your face, and add extra exercises — combinations drawn from the Foundation Program in the Club — so it keeps progressing. By the last session you have a routine you can do on your own, and you know how to keep developing it.
The teaching is the session.
The practice is what changes your face.
That is what Club FaceToned® is for, and it is included. You work through the full library — the Foundation Program, the tutorials, TMJ & Bruxism, Asymmetry, and the advanced classes as you progress. You are not limited to whatever we covered that week. If you want to keep going, keep going.
I will tell you what to prioritise, and it will change as you get stronger.
Your Club membership — please read this before you book
Included: Club FaceToned® for your first 60 days, at no extra cost. Nothing to pay, nothing to set up.
After 60 days: your membership continues automatically at £33 a month, charged to the card you use today, until you cancel.
Cancelling: you can cancel at any time, in two clicks, from your own account. There is no minimum term and no cancellation fee.
If you would rather not continue, cancel before the 60 days are up and you will never be charged. You keep everything you learned in our sessions either way.
Why it works
Your face has 43 muscles. We train our bodies — muscle hypertrophy works exactly the same way in the face.
A study published in JAMA Dermatology put middle-aged women through a 20-week facial exercise programme and found they were assessed as looking nearly three years younger. The mechanism was muscle hypertrophy: the same thing that happens when you train any muscle in your body.
This is not massage. It is structured resistance training, applied to the face.
Who this is for
Women in their 40s, 50s and 60s who want visible change in the jawline, cheeks or neck, and would rather train the muscle than inject it.
It is also right for anyone with TMJ, bruxism or facial asymmetry, where getting the movement pattern correct matters more than anything else.
It is not right for someone looking for a quick fix, or who cannot commit to ten to twenty minutes a day between sessions. I would rather tell you that now than take your money.
What it costs
for the eight weeks
| 6 × 60-minute private sessions | £840 |
| 4 × 30-minute private sessions | £300 |
| Club FaceToned® — first 60 days | included |
| Total today | £1,140 |
Then, from day 61: Club FaceToned® continues at £33 a month unless you cancel. Cancel any time from your account, no minimum term.
A single jawline-tightening treatment costs £1,500 to £3,000 — and has to be repeated, for as long as you want to keep the result.
This is a skill. You learn it once and it is yours for life.
BOOK YOUR PLACEQuestions
How do the sessions work?
Every session is online, one to one. I need to see your face clearly, so a laptop or phone at eye level with daylight in front of you is all that is required.
What if I have never done facial exercises before?
That is the ideal starting point. You have no compensations to undo from copying videos.
How quickly will I see a change?
Lucia noticed her cheekbones lifting at around day 10 and a defined jawline by week six. It depends on how consistently you practise between sessions, which is why the Club is included.
What happens after the eight weeks?
Most people continue with a 30-minute session every few weeks to keep progressing. Those stay available at £75.
Is the Club really included, or is it a free trial?
It is included — 60 full days, paid for as part of the programme. After that it becomes a normal membership at £33 a month, charged automatically until you cancel.
What if I don’t want to continue with the Club?
Cancel before the 60 days are up and you will never be charged. Two clicks from your account, no minimum term, no fee.
Do I need any equipment?
No. Everything is done with your own hands.
Why are there so few places?
Because I teach every session myself, and each client is eight hours of teaching over eight weeks. There is no way to scale that without it stopping being what it is.
What if this intake is full?
Email hello@facetoned.com to join the waiting list, and you will be offered a place before the next intake opens publicly.
Ready to start?
I teach every session myself. There is no team, and there is no recorded version of this.
BOOK YOUR PLACE£1,140 today · Club FaceToned® included for 60 days, then £33/month until you cancel
